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SEO stands for Search Engine Optimization. It's the process of getting your website and other online presence to be found by search engines, like Google, Bing, Yahoo!, Ask.com, etc. To do this you need a few basic things in place before you start working on it. You need keywords that are relevant to what you are offering or selling. You also need to have content on your site that is valuable and unique. This will help with getting visitors to see your site, which will then lead them to purchase from you. Lastly, you need to make sure that your site is mobile-friendly so that your customers can browse your products on their smartphones.
Why should I optimize my website?
The reason that you should optimize your website is because people use search engines to find information about businesses such as yours. When someone types in a keyword into a search engine, they expect to get results that contain those words. If a user searches for "dog food," they expect to see dog food websites come up when they click on a search result. These search results are provided in order based on an algorithm called PageRank (PageRank 1 being the most popular).
Google uses over 200 different factors to determine which search results show up at the top of the list. Some of these factors include how many times a page has been visited using a particular browser; popularity of the domain name; if a website has links pointing back to it; whether the website was updated recently; how many ads a website has; how many other sites link to it; the number of pages on a website; and more. So, if you want to rank high in the search engines, you must provide content that ranks highly in each of these categories.
How does SEO work?
When someone searches for something on Google, the first thing that happens is that a special program called a crawler visits your website. The goal here is to index all of the text and images on your website so that it can be searched later. After the crawler finishes its job, the next step is to analyze the information that it gathered. Then, the crawler moves on to visit every page on your website again, repeating the same steps. This process continues until the crawler finds every page on your site. Once it has done this, it creates a database that contains all of the information that it collected, including any new information that was added since the last time it crawled your site. Now, the crawler runs another piece of software. This software analyzes the pages that were indexed. Based on the information that it collects, it generates a ranking score for each of the websites.
After the crawler has completed its task, it sends the data to a separate server where it is stored. From there, the crawlers run on a regular basis to check for updates and new content that might have been added since the last time they checked. This database is constantly growing and changing, which means that your site needs to be continually optimized.
How do I know what keywords to use?
To choose the right keywords, you need to ask yourself some questions, like: What is the best way to describe my business? How often are people searching for this type of product/service? How can I capture more traffic from search engines?
Once you've answered these questions, look through your own business documents or marketing materials to identify keywords that you think would be relevant to your business. Start adding these keywords throughout your website and blog posts, and make sure that the keywords appear in the title tags, meta descriptions, headers, and body copy. Also add these keywords to your email signature, social media profiles, and anywhere else you can fit them in.
How much does SEO cost?
SEO costs money, but not necessarily a lot of it. As mentioned earlier, there are many factors that go into determining your position in the search engine rankings. Therefore, depending on what you're looking for, you could spend thousands of dollars to get your website ranked within the first page of search results. On the flip side, you could spend just $50-$100 per month and still maintain a strong position on the first page.
There are several ways that you can improve your search engine optimization without spending too much money. For example, you could create articles and videos about your industry, put them on YouTube, and submit them to article directories and video sharing sites. Doing this will give you more exposure to potential clients, which will increase your chances of generating leads.
Also remember that SEO isn't a one-and-done deal. You'll continue to need to update your website periodically. In fact, it's common practice to keep updating your site with fresh content weekly. This strategy will keep your website interesting and useful to web users. And, if you're not satisfied with the current state of your website, you can always hire a professional company to help you out.
